Last updated: 11 August 2025
1. Introduction
1.1 I’m committed to protecting your privacy, both online and in your interactions with me. This policy explains how I, Amira, trading as The Communication Expert, collect, use, store, and protect your personal data when you visit my website, book my services, or interact with me in any other way.
1.2 This policy applies when I am acting as the "data controller" in other words, when I decide how and why your personal data is processed.
1.3 This policy also includes my Cookie Policy (Section 11) so you have all the key information in one place.
1.4 By using my website or working with me, you agree to the terms set out in this policy.
2. The personal data I collect
Depending on how you interact with me, I may collect and process the following:
Contact Data, such as your name, email address, phone number, and postal address (if provided).
Identity Data, such as your first name and last name.
Communication Data, any messages or information you share via email, contact forms, social media, or in person.
Technical Data, your IP address, browser type, device information, and browsing behaviour on my website (collected via cookies and analytics tools).
Financial Data, payment details (processed securely by trusted third-party payment providers; I do not store card numbers).
Transaction Data, records of payments made and services booked.
Profile Data, information about your preferences, past bookings, and feedback.
Usage Data, details about how you use my services, website, or free/paid resources.
Marketing Data, your preferences for receiving updates, newsletters, and promotional information.
I do not collect sensitive personal data unless you choose to share it with me during our work together.
3. How and why I use your information
I only process your data when I have a valid legal reason, such as:
To deliver services you’ve booked (coaching, workshops, events, or digital products).
To communicate with you about your sessions, bookings, or resources you’ve requested.
To send you marketing (only if you’ve opted in).
To improve my services and website by understanding how visitors use them.
To comply with legal and accounting requirements.
I will never sell your personal data to third parties or share it for marketing purposes without your consent.
4. Sharing your data
I may share your data with:
Payment providers (e.g. Stripe, PayPal) to process transactions.
Email marketing platforms (e.g. Flodesk) to send newsletters or updates you’ve opted into.
Professional advisers (e.g. accountants, legal advisers) where required.
Service providers who help me deliver my website, workshops, or events.
In all cases, I only share the minimum data necessary and only with providers that meet data protection standards.
5. International transfers
Some service providers may store or process your data outside the UK/EEA. If this happens, I ensure they use legal safeguards (such as Standard Contractual Clauses) to keep your data protected.
6. Retention of your data
I only keep your personal data for as long as necessary to:
Fulfil the purposes for which it was collected.
Meet legal, accounting, or reporting requirements.
Typically:
Client records, kept for up to 6 years (tax purposes).
Newsletter subscriber details, kept until you unsubscribe.
Website analytics data, kept for up to 26 months.
7. Security of your data
I take appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access. This includes using secure, password-protected systems and encrypted storage where appropriate.
8. Your rights
Under UK GDPR, you have the right to:
Access the personal data I hold about you.
Request corrections or updates to your data.
Request deletion of your data (unless I’m legally required to keep it).
Object to or restrict how your data is processed.
Withdraw consent for marketing communications.
Request a copy of your data in a portable format.
To exercise any of these rights, email me at hello@amiras.co.uk.
9. Third-party websites
My website may link to other websites (for example, social media, event platforms, or podcast platforms). I’m not responsible for their privacy policies, so please check those separately.
10. Changes to this policy
I may update this policy from time to time. Any changes will be posted on this page with a revised "Last Updated" date.
11. Cookie Policy
Like most websites, I use cookies and similar tracking technologies to:
Improve your browsing experience.
Understand how my website is being used.
Remember your preferences.
Types of cookies I use:
Essential cookies; necessary for the site to work.
Performance cookies; track website usage (e.g. Google Analytics).
Functionality cookies; remember your settings or preferences.
You can disable cookies through your browser settings, but this may affect how the site functions.
12. Contact details
If you have any questions about this Privacy & Cookie Policy or how I handle your data, you can contact me at:
Amira – The Communication Expert
📧 hello@amiras.co.uk